One of Rubén Torrego’s passions is perfumes, so it was more than a pleasure to receive the expert on the subject Fontenello, who is the nose of the PQL company, which in addition to perfumes has been developing other proposals such as the line for hair care … Put’z que legal! As each day gains more ground in the market, soon they will also launch a line of cosmetics, we are already eager to know more about the subject, our presenter was direct on the subject of personalized perfumes, similar and qualities among the fragrances that exist in the market, for example, what sets the price of a perfume? The quality of the notes and how they are distilled, are the ones that represent the highest cost, the bottle and the packaging also affect the value of course, it is also important to know the difference between synthetic and natural notes, as well as the different extraction processes used by the industry.
Synthetic vs. Natural Notes: Today, most fragrances use a blend of natural and synthetic notes for a powerful and robust perfume. The former are extracted from flowers and plants, while the latter are created in the laboratory (which is generally a cheaper method), but the combination of the two has expanded the perfumers palette and paved the way for more experimental fragrances.
How are the notes extracted?
Distillation: This is a common extraction method, especially for notes of orange blossom and rose. The raw material is heated, generally with water, and the fragrance is collected in the condensation.
Maceration: The flowers are dipped in solvents to extract the natural essence. It is the perfect method for delicate flowers, such as jasmine, hyacinth and tuberose, which can be damaged in the heat of steam distillation. PQL also uses this traditional infusion technique, it is a very precise and expensive process. A large amount of raw floral and plant material is needed to create the smallest and purest amount of essence. This process produces the most natural result in terms of perfume.
Although the extraction process is not marked on the bottles, it is good to know which style is best for your nose. For example, if you like more eccentric notes, like cotton candy or raindrops, they can be synthetically replicated, while those who prefer classic natural notes should look for maceration. It is true that all three extraction processes have their merits in the modern fragrance industry and have allowed perfumers the freedom to experiment. Finally, the only way to really know which aroma you will love the most is to experience it.
As a suggestion, be sure to follow the Fontenello and PQL activities closely because the news … they are already knocking on the door!