Let’s face it, many people only know the “cuddly” Easter bunny and the long-awaited chocolate eggs that this bunny brings with each Lent, but in reality there is no idea of the real meaning of the festival, or because the rabbit was chosen as the character of Easter or how they celebrate Lent in other countries … But before talking about some historical data we will talk to our guest entrepreneur and influencer Angela Pereira who welcomed us with open arms in her store CacauShow Vila Nova Conceição in São Paulo / SP Brazil.

Impossible to not get a childlike look an ethereal smile almost impossible to take off the face, so enter the shop, smell the seductive smell of chocolate and see the welcome smile of Angela and her staff always attentive and ready to take you in a fantastic trip, where the main character is the irresistible chocolate, Angela talks to our presenter Rubén Torrego about the different products that were launched especially for this season as well as the different types of presentation of the most varied and tasty types of chocolate, ranging from white chocolate, milk until chocolate 85% cocoa, but the variety does not end there, has chocolate eggs flavored Honey Bread, Well Married, Marshmallow, liqueur, zero sugar or light, has for all tastes, personalities and requirements!

Come on now let’s talk a little about where this delicious tradition comes from:

Easter, also called Pascha (Greek, Latin) or Sunday of Resurrection, is a feast and holiday celebrating the resurrection of Jesus from the dead, described in the New Testament as having occurred on the third day of his burial after his crucifixion by the Romans in Calvary c. 30 AD.

There are many traditions that surround the entire season of Lent, Holy Week and Easter Sunday. Generally observed traditions around the world include the Easter Bunny, colored eggs, gift baskets and flowers. Let’s delve into the specific traditions below in more detail, but here are some of the most interesting traditions from around the world:

In Australia, rabbits are considered to be pests that spoil crops and land. Australians celebrate Lent with their native marsupial, the Bible, which has large ears and a sharper nose.
In Poland, on Easter Monday, the boys try to soak people with buckets or water. This tradition is rooted in the baptism of Prince Mieszko on Easter Monday in 996.
In Europe, there are large bonfires called Easter fires that are lit on Easter Sunday until Monday. The Saxon origin is that the fire will chase the winter and the Easter will bring the spring.

What is the first thing that comes to mind when you think of Easter? As a Christian, the first image may be the cross or the empty tomb. To the general public, a series of media images and merchandise on store shelves makes it more likely that the Easter Bunny comes to mind. So how did a rabbit giving eggs become part of Easter?
There are several reasons for the rabbit, or hare, to be associated with Easter, all of which come through pagan celebrations or beliefs. The most obvious is the fertility of the hare. Easter comes in the spring and celebrates the new life. The Christian meaning of the new life through Christ and a general emphasis on the new life are different, but the two gradually merge. Any animal – such as the hare – that produced many puppies was easy to include.

The hare is also an ancient symbol of the moon. The date of Easter depends on the moon. This may have helped the hare to be absorbed by the Easter celebrations.
The hare’s or rabbit’s lair helped to adopt the animal as part of the Easter celebrations. Believers saw the rabbit coming out of its underground house as a symbol of Jesus coming out of the tomb. Perhaps this was another case of taking a pre-existing symbol and giving it a Christian meaning.
The Easter hare came to America with German immigrants, and the hare’s role passed to the common American rabbit. Originally, children made nests for the rabbit in fancy paper hats, hats or boxes, instead of today’s baskets. After the children finish their nests, place them in an isolated place to avoid frightening the shy bunny.
Back in southern Germany, the first sweet and sweet Easter bunnies became popular in the early 19th century. This custom also crossed the Atlantic, and children still eat sweet rabbits – especially chocolate ones – at Easter.

Now that we already have a little more information than it means the Easter bunny, the chocolate eggs what we are waiting to go to our favorite shop at CocoaShow Vila Nova Conceição and enjoy all the variety of the most delicious chocolates! We are sure it will be your favorite store too !!

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